Grocery stores get thousands of new products every day. Since there are so many things for individuals to choose from, businesses must try their hardest to stand out. One way to make this task easier is to invest in smart packaging products. This piece will overview some top tips to create successful food packaging that every company leader should know.

Who’s the target audience?

All companies have a target audience in mind during development. Their target audience influences their website design, the items they offer, and their marketing strategy.

Ignoring a target audience is never a sound business strategy. Supervisors must cater to their key demographic if they want sales to increase.

Don’t underestimate the importance of color

Once the target audience has been identified, the design process can begin. Every business owner wants their items to be front and center on grocery shelves. One smart way to do this is to invest in colorful packaging options. Bags and boxes that are too simple will easily get lost in the crowd. For this reason, it’s essential to choose bold colors that’ll catch people’s attention while shopping. A pro tip is to ensure that all writing on the package is still legible. The color should just entice folks to take a second look at an object.

Clarity is key

Once someone does make their way over to an item on the shelf, they must be able to read the fine print. Company leaders must be concise when placing information on their product’s wrapping. No one wants to read paragraphs in the middle of a grocery aisle. Instead, they want to get a feel for what the business stands for and what the products contain. Accordingly, design experts should put all ingredients and pertinent allergy information on an object so that folks know what they’re buying. People appreciate packaging that gets right to the point and is easy to read.

Read more: How to get the right packaging pouch for your products

Durability matters

Another factor that people look at while shopping is durability. There’s nothing worse than unpacking groceries only to realize a bag has ripped during transport. Some people try their best to prevent this from happening by examining every item at the store. It’s a business owner’s responsibility to show consumers their items are durable. Company leaders should work with an experienced packaging company to create the strongest items possible.

Environmental factors

Some of the things we offer are made from recyclable materials. Moreover, our products are lightweight, which significantly reduces the use of resources associated with transportation and warehousing. Business leaders ought to seriously consider thinking about eco-friendly packaging. Sustainable shoppers are sure to take notice.

Why is Amiba company always the first choice?

  • More than 30 years of experience in the plastic and complex film packaging industry
  • Provide products with high quality
  • Large production capacity
  • Cost savings
  • Large warehouse system, fast delivery
  • Diverse payment policy
  • Being a close partner of many large companies and large enterprises
  • Staff dedicated to the job
  • The production environment is safe for humans and the environment

Amiba company’s products are widely used by ensuring quality management, environmental protection, and integrated ISO standards:

– It has been assessed and certified to meet the requirements of Hazard Analysis and Critical Control Point (HACCP) Codex Alimentarius

– It has been assessed and certified to meet the requirements of  Food Safety System Certification (FSSC) 22000

– It has been assessed and certified to meet the requirements of ISO 22000: 2018

– It has been assessed and certified to meet the requirements of ISO 9001: 2015

If you need to learn more about laminated film packaging, or need advice regarding placing an order or getting a price quotation, please call now +84 796 290 555 for the best support.


Address: Lot 8, Street Number 16, Viet Nam-Singapore II-A Industrial Park, Tan Uyen Town, Binh Duong Province, Viet Nam.

Office Tower: 25 Ngo Quyen Street, Ward 10, District 5, Ho Chi Minh City

Tel: +84 796 290 555



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