From hard candies to chewing gum, chocolate, and licorice, the candy market today is much broader than it was years ago. So you need to pay attention to many factors to increase your competitiveness compared to competitors and attract consumers. One of the most important factors to consider is the packaging of the candy.

1. The candy industry is growing and changing

Since consumers are more aware of the nutrients in their food than ever before, items like high sugar and high calorie are turning some people away. To meet demand, more brands are creating ‘healthier” candy options made with organic and locally sourced ingredients, fruit and nuts, low sugar, or even sugar-free.

Read more: You can wash and reuse some Zipper bags

The growing awareness of sustainability is also driving the market forward. And part of that is eco-friendly candy packaging. If you respond well this will make consumers feel satisfied with what they buy and support brands more.

2. Flexible packaging for the win

It’s really no surprise that flexible packaging is growing in the candy market. Flexible packaging allows for 360 degrees of branding, is lightweight, unbreakable, and offers many options like zipper, transparent window, tear slot,… 

There are three main types of flexible packaging for the candy market:

Types Characteristic Advantages Application
Stand-up pouches Lightweight, food-safe material, many sizes Easy to put the product in the bag and stand well on the shelf High-end candy holder, for both small and large sizes
Rollstock Lightweight, food-safe material, many sizes Suitable for high-speed packing machine Universal for large and small candy bars
Lay-flat pouches Lightweight, food-safe material, many sizes Many advanced features: zipper, window, tear groove, … For loose candy bags of all sizes

3. Gravure printing technology and candy packaging

Usually, an eye-catching design will easily attract buyers and enhance the brand value. But great design cannot exist on its own – it needs to be printed in a way that makes the design come to life. Gravure printing at Amiba can go up to 10 colors, creating high-impact graphics, bright colors, and beautiful candy packaging designs, so you can include all the images, information, and nutrition, and brand story you want to convey.

4. Why is Amiba company always the first choice?

  • More than 30 years of experience in the plastic and complex film packaging industry
  • Provide products with high quality
  • Large production capacity
  • Cost savings
  • Large warehouse system, fast delivery
  • Diverse payment policy
  • Being a close partner of many large companies and large enterprises
  • Staff dedicated to the job
  • The production environment is safe for humans and the environment

Amiba company’s products are widely used by ensuring quality management, environmental protection, and integrated ISO standards:

– It has been assessed and certified to meet the requirements of Hazard Analysis and Critical Control Point (HACCP) Codex Alimentarius

– It has been assessed and certified to meet the requirements of  Food Safety System Certification (FSSC) 22000

– It has been assessed and certified to meet the requirements of ISO 22000: 2018

– It has been assessed and certified to meet the requirements of ISO 9001: 2015

If you need to learn more about laminated film packaging, or need advice regarding placing an order or getting a price quotation, please call now +84 966 290 555 for the best support.

CONTACT US

Address: Lot 8, Street Number 16, Viet Nam-Singapore II-A Industrial Park, Tan Uyen Town, Binh Duong Province, Viet Nam.

Office Tower: 25 Ngo Quyen Street, Ward 10, District 5, Ho Chi Minh City

Tel: +84 966 290 555

Email: info@amibapack.com

Website: www.amibapack.com

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